In the 1970s, following the introduction of the Snow and Tofan brands, Paknam Company launched a new brand called Yekta. Initially, Yekta’s product range included laundry powder and dishwashing liquid, but as the brand became more established among Iranian consumers, its product portfolio gradually expanded to include other surface cleaners, soaps, and laundry liquids. Yekta’s reputation has extended beyond Iran’s borders, and its products are also popular among consumers in other countries.