On Sunday, August 26th (5th of Shahrivar), the Board of Directors of Paknam gathered in their second meeting in the company’s conference hall, where they agreed to initiate the development of a five-year vision for the company.
Dr. Javad Radsaeed, CEO of Paknam, stated during the meeting that “Achieving the number one position in the detergent industry in Iran” is the main objective of the company’s five-year plan. He further added, “I suggest that a higher-level document be prepared in alignment with this vision, upon which the company’s five-year plan will be drafted and guided.”
Dr. Akbarpour, consultant to Paknam’s Board of Directors, also emphasized the importance of accurately preparing and drafting this higher-level document. He highlighted that defining key and determining factors for evaluating and guiding the company’s long-term performance are among the most critical components of such a document. He suggested that, in order to achieve the set goal, “the three areas of quality, research and development, and marketing” must receive special attention.
The second session of Paknam’s Board of Directors continued with discussions on the details of the company’s plan and the presentation of suggestions and proposals from managers of various departments.
The company’s sales and marketing managers were among those who presented their performance reports during this session, followed by their plans for improving methods.
Revising operational details to improve the sales process and channel, adopting a quality-centered approach, and enhancing market presence strategies were also topics agreed upon by the company’s board during this meeting.
Paknam’s brands, including Top, Yekta, Dey, Aren, and Bamdad, have been a part of Iranian households since 1962. In addition to being marketed domestically under the brands Rames, Yekta, and Dey, various products of the company are also exported to many regional mar
